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The majority of PR recruits now have a degree, but is it necessary?
Getting an urge to chop down a tree every time I pass a Body Shop outlet might not make me the best person to comment on corporate social responsibility, though as a partial defence I would claim it was an antipathy to the late Anita Roddick rather than the concept that fuelled the aversion.
Eighteen months before BAA was privatised in 1987, I was commissioned by a political lobbying PR firm to write anonymously a 10,000 word monograph on why the airport group should not be broken up when it was floated on the stock exchange.
Despite the recent dramas in the financial sector and the very real threat of a recession, the biggest British banks have been reluctant to speak about the crisis. David Quainton asks why they are keeping so quiet.
The economic downturn means City PR firms could be facing a drop in revenue, but some experts say clients need help now more than ever. Alexandra Jardine reports.
Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Robert Gray looks at what the reforms could mean for the takeover market and what leading experts think of the proposals.
With the US lending crisis causing ever-increasing volatility, now is not the time for listed companies to attract negative publicity. Robert Gray looks at the steps Barclays had to take recently to avoid reputational damage.
Financial PR firms need to show they are avoiding leaking sensitive information, but will an enforced code of conduct help? David Quainton investigates.
The Cold War may be over, but negative stereotypes still remain and many Russian companies are losing out as a result. However, firms such as Gazprom intend to fight back. David Quainton investigates.
The managing director of training company Finance Talking says it often has to run courses in basic maths for its students. With financial PR booming and communicators in demand, this reflects a serious skills vacuum.
