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Do you need a degree to work in PR?

The majority of PR recruits now have a degree, but is it necessary?

Media Headliner: The media money man who has the right profile

A key figure in Apax's bid for Emap's business-to-business arm, Stephen Grabiner likes to stay in the shadows.

Finding the right place to launch

Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.

Media: Things we like

DISCOVERY KNOWLEDGE IDENTS

Media: Things we like

4 AT 25

Opinion: Perspective - Clients won't pay a premium for comms advice

It's four years since Chris Ingram rang me to tell me he was starting over again with high ambitions to launch an upstream client consultancy that integrated advertising, media and marketing expertise with business nous.

Opinion: Perspective - So, it's goodbye Tim Lindsay, hello Fallon boys?

I wonder how the guys at Publicis are feeling this week. The business is on a steep slide following the loss of £43 million Asda, £27 million MFI, £12 million Post Office and half of Cadbury. The chief executive, Grant Duncan, fell on his sword in March. And now its chairman, Tim Lindsay, is off to...

Media: Starcom wins Sotheby's account

Starcom has won the £700,000 UK media planning and buying account for the auction house Sotheby's. The agency picked up the account previously handled in-house, in a pitch through the AAR.

Media: Double Standards - Meeting the men in the middle of a media pitch

When choosing a media agency, it is often simpler to use a third party. Two matchmakers try to make the case for using their company's services.

Media: Sotheby's reviews its media account

Sotheby's is reviewing its media planning and buying account alongside its creative. The auctioneer currently spends around £700,000.


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