Things We Like
21 Feb 2013
Campaign's selection of media news and views of note in the week before 22 February 2013.
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By covering all outdoor formats, Postar's successor should help the medium sell itself better. Alasdair Reid investigates.
Campaign's selection of media news and views of note in the week before 22 February 2013.
Profit warnings from companies within the FTSE Media sector more than halved in Q2 2009, compared with the first three months of the year. Ernst & Young research reveals six media companies issued warnings during the second quarter, compared to 13 in Q1.
LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are among the digital innovations in this month's roundup.
Olympic sponsors must go the extra mile to leave a lasting impression
Most media executives (68%) expect media owners to sell more directly than before to advertisers, instead of media agencies in 2009. According to a survey of media professionals by Accenture Marketing Sciences, with the recession biting, media owners will be forced to look for increasingly better value.
More than half (55%) of technology, media and telecom investors plan to invest the same resources - or more - in 2009 as they did last year, according to a survey by corporate finance specialist Cobalt. However, Cobalt reveals the vast majority of investors (83%) expect their average investment size...
This year, ad spend is predicted to fall in the UK further - in percentage terms at least - than any other major global economy bar Russia and Spain, but it may recover faster than other regions. According to WPP umbrella operation GroupM's latest global forecasts, UK ad spend will drop 11.2% year on...
On Mother's Day, the White Ribbon Alliance launched its Million Mums campaign to get a million people in the UK to register their support for the reduction of maternal mortalities globally - and to raise a million pounds.
There was a marked drop in both the volume and value of UK media merger and acquisition deals in 2008, according to PricewaterhouseCoopers. The number of completed deals was down 43% year on year in 2008. The combined value of UK media deals fell 85% to EUR4bn, compared with EUR26.6bn in 2007.