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The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

Sector insight: Soap, bath and shower products

This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.

Sector insight: Optical goods and eyecare

The rising numbers of people requiring optical correction means this sector will continue to experience strong growth.


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