Sector insight: Soap, bath and shower products
02 Jun 2010 | by Jane Bainbridge
This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.
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As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.
The rising numbers of people requiring optical correction means this sector will continue to experience strong growth.