Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.
Agencies should view the 'always-on' world as a chance to showcase great copy, sharp wits and irreverent ideas, James Kirkham believes.
To coincide with the new season's Finishing School theme, Ted gave his "students" lines to write throughout the week.
Roy Thomson was famous for knowing instinctively where there was good advertising money to be made. But when the Canadian launched the Sunday Times magazine on 4 February 1962, adland was far from convinced he was on to a winner. Advertisers and their agencies initially gave it a wide berth, not...
One of the biggest comebacks in music history was accompanied by an equally impressive campaign playing off the new album cover.
It was small, squat and so ugly that you would be forgiven for wondering why anybody apart from the German engineers who gave birth to it could have loved it. Yet it s no exaggeration to say that the Volkswagen Beetle was the spark plug that made advertisers and their agencies the world over rethink...
to remove filters