TV Advertiser of the Month - GSK
09 Jun 2009 | by Staff
In times of slim budgets, GSK weighs in with £1-a-day weight-loss pill campaign
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Thinkbox seeks to boost current TV ad spend via popular blasts from the past
In times of slim budgets, GSK weighs in with £1-a-day weight-loss pill campaign
The COI spends big as it tries to persuade Britons to get into shape
LONDON - The sponsorship industry has come under fire in recent months, with detractors claiming it is nothing more than a chance for corporate fat cats to enjoy lavish days out at sporting events.