Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
As well as specialising in global news, ITN is now creating advertising through its creative hub, Mark Browning explains.
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Louise Ridley is going goo-goo ga-ga over Evian s new film: "Few ads are as purely joyful as Evian s baby-fuelled work, and this one looks set to overtake roller babies in online views." It was written by Val rie Chidlovsky, art directed by Agn s Cavard and directed by We Are From LA through Iconoclast.
Maisie McCabe feels queasy after seeing the new ad for Cadbury Crispello: "Accepting that the online haters are misguided in their worry that the protagonist is underage, associating a snack with an awkward love triangle is just odd. It s trying to be kooky, but doesn t make me want to buy the chocolate....
WHAT HE DID Elkoubi cast Grey London's "the kiss" for Vodafone Red. Dramatising the idea that good things should last forever, it has been shared around the world more than 250,000 times.
Jeremy Lee is a fan of the Jaguar F-Type launch film: "Saying brands can be entertainment platforms is fashionable and a bit pat. But, in this instance, the agency has created something truly entertaining." It was created by Ali Alvarez, Victoria Daltrey and Will Bingham, and directed by Adam Smith...
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