The radio network's focus on delivering great music is matched only by its dedication to digital, according to Simon Kilby.
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
Jeremy Lee enjoyed Channel 4 s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who...
Sara Kimberley enjoyed NatWest s new TV ad: "The sentiment of a father putting his daughter before himself is heart-warming. Making a bank likeable in the current climate is a good move and hard to do." It was created by David Anderson and Ian Brassett, and directed by Steve Reeves through Another Film...
Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke s house. The impact is deathly dull."
Campaign is screening a series of interviews with industry leaders about creativity. Marc Nohr explains why.
WHAT THEY DID Gledstone and Martin make up a creative duo called Fun Uncle. Commissioned by the post-production house My Brother Bob, the pair have created a series of films to promote the company to the industry. One spot stars the actor Adeel Akhtar, from Four Lions and The Dictator , alongside...
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
Jeremy Lee is moved by Marie Curie Cancer Care s TV ad: "Gulp. I defy even the stoniest of hearts not to be affected by this spot that shows how our last moments are as important as our first." It was created by Ben McCarthy and Seb Housden, and directed by Tom Tagholm through Blink.
Simplicity at its best as Purity Soft Drinks redesigns its product by taking the brand name JuiceBurst and "putting an idea behind it".
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