Viral View: Old Spice campaign smells great
16 Jul 2010 | by Jimmy Maymann
What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add.
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Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
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