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Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

Birds Eye's Polar Bear campaign is good not great

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

The salad has ignored platitudes about provenance and 'passionate farmers'

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R

The seasonal confectionery brand is being consistent and fun with its Olympics theme

Adwatch (Mar 14) top 20 recall: Britvic

14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP

Ad attempts to spearhead community initiatives but ultimately lacks impact

Adwatch (Mar 7) top 20 recall: McDonalds

07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy.

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark

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