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Louise Ridley can t resist Ibis ad: "Bunnies. Cute bunnies. In a pile. Asleep. I know it s appealing to my base instinct to coo over the little rabbits but, my god, it works." The spot was written by Clive Pickering, art directed by Ciara O Meara and directed by Ornette Spenceley through Independent.
Jeremy Lee scoffs at H agen-Dazs latest effort: "What a laughably terrible effort, timed beautifully for Cannes week to show the very worst in global advertising. It s not the translation that s the problem it s the fact that it s a stinker of an idea in the first place."
Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
WHAT HE DID Shelbourne was the creative behind JWT s advertiser-funded programming for Shell Helix, in partnership with North One Productions and Discovery Channel. How did this come about? My Shell client is open to new ideas, such as making a global TV show featuring an SUV filled with celebrities,...
Ian Darby is less than impressed with More Th n s new commercial: "It s sad to see that the More Th n Freeman character has been replaced with forced-looking footage of a cheap sales promotion. Its feel the love line seems generic and I m fed up with oversized teapots."
Campaign is screening a series of interviews with industry leaders about creativity. Marc Nohr explains why.
The digital ad sales house is collaborating with publishers and advertisers to create memorable work. By Cameran Harman.
Ian Darby is hungry after seeing the new TV campaign for Lurpak: "Backed with an epic voiceover and soundtrack, this great-looking spot creates a real sense of drama around a potentially dull product." It was created by Hollie Newton and directed by Vince Squibb at Gorgeous.
Having moved from sister shop Carat, Vizeum's managing director is keen to highlight its difference.
