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Lucozade offers glucose-powered lyrical journey

22 Apr 2013

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

Dove proves beauty of women with FBI sketch artist

15 Apr 2013 | by Matthew Chapman

Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.

Samsung drafts in cast of hundreds for epic charge

28 Mar 2013 | by Matthew Chapman

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

JuiceBurst redesign brings brand name to life

01 Mar 2013 | by Matthew Chapman

Simplicity at its best as Purity Soft Drinks redesigns its product by taking the brand name JuiceBurst and "putting an idea behind it".

Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

I love it when a brand decides to stand for something bigger, that people care about. I love ambition. The flip side to this is that the brand will then have to deliver.

Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.

06 Nov 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

The only time anyone has spoken to me on the Tube (without begging, encouraging me to repent, or ordering me to 'move down') involved coffee.

Pemsel spearheads Guardian's digital journey

25 Oct 2012 | by Alasdair Reid

The newspaper publisher's chief commercial officer is tasked with selling its digital success to advertisers.

Morris accentuates unique offering of Vizeum

11 Oct 2012 | by Katherine Levy

Having moved from sister shop Carat, Vizeum's managing director is keen to highlight its difference.

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