The notion of an "angry Britain" where the majority of consumers are angry and increasingly radicalised is a myth, claims a new report.
Rising utility bills are now the single biggest concern for twice as many UK consumers (15%) as they were two years ago (8%), according to new research figures from Nielsen.
Chris Moriarty from The Chartered Institute of Marketing outlines five trends in marketing pay and rewards to watch out for this year
Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
28 Jan 2013
| by Staff
The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report.
16 Jan 2013
| by Opinion
Consumers will soon expect to be able to switch seamlessly between connected devices, which will fundamentally change how media is consumed, says VivaKi's Marco Bertozzi after CES 2013.
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
11 Dec 2012
| by Kim Benjamin
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.