Christmas Bitch's Diary 21 December
22 Dec 2011 | by Media Bitch
For Christmas, Bitch encounters nude agency photographs, shaved chests, Gary Lineker, humbug, masquerade balls and nude falconry - just another week for this girl.
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MPG Media Contacts signs sponsorship deal for Channel 4's New Girl
22 Dec 2011 | by Mark Banham
Perfume company Nina Ricci is to promote its brand Nina through a sponsorship deal for Channel 4 acquisition 'New Girl'.
MEC takes £14m Department of Health media planning account
21 Dec 2011 | by Mark Banham
The Department of Health (DoH) has awarded its £14m media planning account to MEC, unseating the incumbent Manning Gottlieb OMD
Euro RSCG bolsters digital capabilities
21 Dec 2011 | by Matthew Chapman
Euro RSCG London has appointed Michael Olaye, formerly director of The Creative Partnership, as technical director.
Starcom MediaVest Group scoops $600m global Novartis media
20 Dec 2011 | by Mark Banham
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
Honda launches interactive online film for 2012 Civic
20 Dec 2011 | by Sara Kimberley
Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.
CSL promotes augmented reality app through TV ad
20 Dec 2011 | by Sara Kimberley
CSL, the sofa specialist, is launching an augmented reality iPhone app as part of a £1.5m ad campaign.
My Media Week: Mark Girling
20 Dec 2011 | by Hayley Pinkerfield
This week Mark Girling, managing director of Rocket, catches the agency Christmas party, witnesses PHD "doing the treble" and watches his friend lose a shoe at a Kasabian gig.
Ogilvy & Mather acquires stake in Chinese ad agency
20 Dec 2011 | by Sara Kimberley
Ogilvy & Mather has acquired a 49% stake in Chinese advertising agency, Nanjing Yindu Advertising and Commerce Co, as it looks to expand it presence in the region.
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
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