Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
12 Jun 2013
| by Opinion
We're entering an era of super-connected partnerships, with multiple partners, be they a brand, a retail partner or a media owner, working together on mutually beneficial deals that move beyond pure monetary value, says Steve Gladdis, managing partner at CID, MediaCom.
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
10 Jun 2013
| by Joel Fothergill and Sarah Johnson
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
Virgin Media is working with media agencies rather than creative agencies to "cut through" to consumers, said Jeff Dodds, its chief marketing officer, at Media 360 today.
As consumers become increasingly connected and brands have the ability to track consumers both offline and online, the cookie has become the "personalisation game changer", said Mark Howe, the managing director of agency operations for Google Europe.
This week, Mark Connolly, managing director EU & APAC, for AudienceScience, chats enhanced campaign targeting, familiarises himself with the nuances of Japanese culture for an upcoming trip, and clocks up yet more air miles.
The advertising market will grow by £3bn to hit a value of £17bn in 2017 on the back of strong internet advertising growth, according to a PwC report.
Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition.
This week, Dino Myers-Lamptey, head of strategy, the7stars, responds to some exciting new client briefs, is inspired by entrepreneurial start-ups and gets publically slammed for his dance moves.