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Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Proximity poaches Havas EHS' Amanda Arthur

Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.

David Harris joins DraftFCB as ECD

DraftFCB London has appointed David Harris as its executive creative director.

Havas launches digital agency in China

Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.

AIS co-founder Steve Stretton steps down

AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Lida promotes Jonathan Goodman to managing partner

Lida has promoted Jonathan Goodman to managing partner.

Philips launches direct marketing contest

Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.

Avios appoints MBA to DM and digital account

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.

John Lewis Partnership calls direct review

The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.

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