Proximity poaches Havas EHS' Amanda Arthur
24 Apr 2013 | by Sara Kimberley
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
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Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
DraftFCB London has appointed David Harris as its executive creative director.
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.
AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Lida has promoted Jonathan Goodman to managing partner.
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.