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LONDON - Bmi is promoting its new route between Heathrow and the Scottish Highlands with a direct mail campaign by Partners Andrews Aldridge.
BA has appointed the Omnicom-owned customer publishing agency Cedar to produce its Shopping the World in-flight retail magazine after a five-way pitch. Cedar already publishes High Life, Business Life and First View for the airline.
M C Saatchi is launching a £1.25 million campaign for Transport for London, promoting road safety among teenagers in London.
The tourism organisation VisitBritain has created its first roster of agencies by appointing Triangle Communications, Tullo Marshall Warren and Fox Kalomaski to handle its £7 million marketing account.
Bmi is promoting its new route between Heathrow and the Scottish Highlands with a direct mail campaign by Partners Andrews Aldridge.
As new breeds of audience analysis reject age-based segmentation for more diverse lifestage models, Pippa Considine reveals how these developments affect advertising.
LONDON - Historic Royal Palaces is to plough more of its marketing budget into DM and has hired an agency to increase visitor numbers with tailored campaigns.
LONDON - VisitBritain has created its first roster of agencies and has appointed integrated shops Triangle Communications, Tullo Marshall Warren and Fox Kalomaski to its £7m marketing account.
LONDON - Simon Pegg, star of the hit British film 'Shaun of the Dead', has lent his voice to a new series of radio ads as part of a £3m campaign promoting London as a tourist destination in the US.
LONDON - Comcast has abandoned its $47.9bn hostile bid for entertainment giant Walt Disney, citing lack of interest in the deal from the Disney board.
