18 Dec 2003
| by Staff,
LONDON - Future Publishing has appointed industry veteran Tony Mott as the new editor of its games magazine Edge, which it plans to back with increased distribution and international expansion in 2004.
18 Dec 2003
| by Staff,
LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.
18 Dec 2003
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby Silverstein Partners and was adapted for the UK by Publicis.
18 Dec 2003
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its corporate identity and develop product identities.
18 Dec 2003
Consumers are to be given a free computer in return for watching advertising on-screen every month, in a package offered by PC company Metronomy.
17 Dec 2003
| by Ben Carter,
LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
16 Dec 2003
| by Staff,
LONDON - Ford Motor has launched its latest mobile marketing push to promote the launch of Sportka, the Ka's 'Evil Twin', following the success of its debut mobile marketing campaign.
15 Dec 2003
| by Staff,
LONDON - Mobile phone network mm0O is set to renew its sponsorship of the England World Cup-winning rugby team in a deal that could be worth as much as £10m.
12 Dec 2003
A consortium led by Mother has defied sceptics to pick up the 90 million integrated advertising account for Boots' UK retail operation.
11 Dec 2003
| by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.