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BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
The 'big six' energy firms have been advised they must 'grasp the nettle' of rising prices as PRWeek research reveals the depth of public mistrust in the industry.
Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.
Gocompare.com has gagged its brand mascot and opera singer, Gio Compario, from singing in its future ad campaigns.
E.ON is making loyalty the lead message in its marketing for the first time, with a multi-million-pound campaign highlighting its rewards to existing customers.
Sony is to launch a major international integrated campaign to promote the range of Sony features, from the Sony Walkman, through the PlayStation to cameras, to the new Xperia Z smartphone.
BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters.
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
British Gas will launch a five-week "fix and fall" ad campaign tomorrow (13 October), following today's confirmation that it would raise its prices by 6% this winter.
