And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit Suisse
17 Dec 2009 | by Noel Bussey
Today's round-up of the biggest business stories
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Department of Health partners with Microsoft to help smokers quit
21 Dec 2009 | by Alex Brownsell
LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a campaign to help consumers quit smoking.
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
INQ launches social-media mobile phone
11 Dec 2009 | by Joe Thomas
LONDON - INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.
Watch the new Orange Gold Spot ad
11 Dec 2009 | by Sarah Johnson
LONDON - Danny Glover is the star of the latest Orange Gold Spot advert launching in UK cinemas from 18 December.
Global Newsmaker: Richard Binhammer
11 Dec 2009 | by Arun Sudhaman
The head of social media at Dell tells PRWeek Global how his company is making millions from Twitter.
Dell strikes deal with John Lewis in first UK department-store partnership
10 Dec 2009 | by Joe Thomas
LONDON - Dell has announced a deal with John Lewis which will see its products sold in a UK department store for the first time.
Telefonica poised to appoint Ketchum for seven-figure global brief
09 Dec 2009 | by Arun Sudhaman
Spanish telecoms behemoth Telefonica is poised to appoint Ketchum to handle its seven-figure global PR account.
PRCA Technology PR Group survey finds digital bites into budgets
09 Dec 2009 | by Arun Sudhaman
PRCA survey looks at the growing technology brand spend on digital media.
Anomaly beats Fallon to £50m Sony Europe account
08 Dec 2009 | by Kate Nettleton
LONDON - Sony Europe has ditched its incumbent agency Fallon and handed its £50 million advertising account to Anomaly, after a final two-way pitch.
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Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
