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Canon launches through-the-line EMEA campaign

20 May 2013 | by Magda Ibrahim

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

17 May 2013 | by Ben Hall

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Samsung strikes placement deal with The Wanted

14 May 2013 | by James Swift

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Campaign Viral Chart: Spock vs Spock in Audi challenge

10 May 2013 | by Sarah Johnson

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

03 May 2013 | by Ben Hall

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

Panasonic brings 'everything you love' into one place

02 May 2013 | by Maisie McCabe

Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.

Mark D'Arcy on what makes a great Facebook campaign

01 May 2013 | by Arif Durrani

The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.

Campaign Viral Chart: Evian's dancing baby returns in first place

26 Apr 2013 | by Ben Hall

Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.

Campaign Viral Chart: Kmart ships its pants and takes first place

19 Apr 2013 | by Ben Hall

A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.

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