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Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Canon launches through-the-line EMEA campaign

20 May 2013 | by Magda Ibrahim

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

Samsung strikes placement deal with The Wanted

14 May 2013 | by James Swift

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Microsoft finds that half of Britons do nothing about online privacy

14 May 2013 | by Maisie McCabe

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

Panasonic brings 'everything you love' into one place

02 May 2013 | by Maisie McCabe

Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.

IBM makes stop-motion movie using thousands of atoms

01 May 2013 | by Matthew Chapman

Scientists at IBM have created the 'world's smallest movie' with a stop motion film that used a super-sharp needle and a two ton microscope to manipulate thousands of atoms to create 242 frames of stop-motion action.

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.

Windows Phone pokes fun at smartphone wars with Roman Coppola film

30 Apr 2013

The Roman Coppola-directed film pokes fun at the smartphone wars by using the two-sided nature of a wedding as a metaphor for the enmity between iPhone and Samsung Galaxy users.

Lord Coe on delivering an Olympic legacy and attracting sponsors

16 Apr 2013 | by John Reynolds

Lord Coe and Jonathan Edwards talk to Marketing's John Reynolds about the London 2012 legacy and recruiting new sponsors for the British Olympic Association.

Vodafone launches global emotive ad campaign

05 Apr 2013 | by Sara Kimberley

Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.

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