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NEWS: Talks with agencies suggest GUS media review in the offing

15 Dec 1995

Great Universal Stores is understood to be talking to a number of agencies about a rethink of its entire pounds 30 million media account.

THIS WEEK: Asda gets away with Tesco loyalty hijack

14 Dec 1995

Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve.

BELOW-THE-LINE: Tesco checks out its corporate branding

14 Dec 1995 | by JULIAN LEE

Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it.

ADWATCH: Christmas bells ring for BT

14 Dec 1995 | by GAIL KEMP

As any pop star will confirm, although topping the charts all year is wonderful, that Christmas Number One is the all-important icing on the cake.

MARKETING MIX: My nightmare before Christmas...

14 Dec 1995

...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK and we had planned a huge Christmas promotion with the Co-Op. It involved millions of pounds of advertising and thousands of tonnes of Kerrygold, so many that we arranged for half to be packed in the UK and...

MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues - the highest total recall during the year and the highest single awareness figure recorded.

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas unwraps some ideas

MEDIA: MEDIA CHOICE

08 Dec 1995

Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols Xmas wrapping paper insert which appeared in London editions of the Guardian, Independent and Evening Standard at the end of November. The idea of Noddy Holder from Slade wishing us a merry Xmas on behalf of Ab Fab s favourite store...

Lowes lends coherence to the Tesco communications mix

08 Dec 1995 | by Michele Martin,

The award-winning client encourages its ad agency to advise on its marketing mix, Michele Martin says.

INTEGRATED: PORTFOLIO; Andy McAdie

08 Dec 1995 | by JIM DAVIES

Clearly, the Collett Dickenson Pearce creative team, Andy McAdie and Michael Victor, spent a good proportion of their schooldays fashioning paper aeroplanes. Their impressive portfolio of direct mail is home to several masterpieces of paper engineering.

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