Search results
Search filters:
By Date
-
1993
By Article Type
- News
By Industry Sector
-
Retail
Click 
to remove filters
Add Search Filters:
By Date
- Oct-1993 (1)
By Publication
- Campaign Work (1)
By Discipline
- Marketing (1)
By Sector
- Supermarkets (1)
By Media
- Video (1)
Sainsbury's 'celebrity recipes' by Abbott Mead Vickers BBDO
06 Oct 1993
If there's one campaign that marked the turning point in the transformation of Sainsbury's from a cheap downmarket chain to the grocer of the middle classes, the celebrity recipe series from the early 90s was surely it.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- NHS leaders and chief executives encouraged to communicate online
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
