Superdrug owner calls media pitch
16 May 2013 | by Louise Ridley
AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
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Nokia and McDonald's among the takers for C4's ad offer
17 May 2013 | by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Digital helps maintain outdoor growth in Q1
29 Apr 2013 | by Arif Durrani
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
IAB figures: Witnessing the rise of mobile
10 Apr 2013 | by Arif Durrani
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
Amscreen claims media revolution with face-tracking tech
10 Apr 2013 | by Arif Durrani
Amscreen, the outdoor screen company, believes it is set to revolutionise the sector with the introduction of face-tracking technology across its portfolio of digital screens.
Channel 4 lands Shop Direct for 4oD launch
04 Apr 2013 | by Chloe Smith
Shop Direct Group has been named as the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday.
Tesco secures top BBC shows for Clubcard TV
03 Apr 2013 | by Arif Durrani
Tesco has secured a deal with BBC Worldwide that will bring a raft of popular cookery, comedy and drama programmes to its ad-supported streaming service Clubcard TV.
Play.com calls review of media business
14 Mar 2013 | by Sara Kimberley
Play.com is reviewing its media planning and buying account as it looks towards the future as an eBay-style marketplace.
House of Fraser calls £5m media review
06 Mar 2013 | by Arif Durrani
House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.
M2M captures Lidl's £21m media account
28 Feb 2013 | by Maisie McCabe
Lidl has appointed M2M to its £21 million media planning and buying account after a competitive pitch.
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