Aston Martin holds on to coolest brand title
29 Sep 2008 | by Dan Leahul
LONDON - Aston Martin has beaten Apple's iPhone to be crowned the coolest brand for 2008/09 in the annual Coolbrands survey, the carmaker's third title in as many years.
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Uefa Cup to become Europa League from next season
26 Sep 2008 | by Darren Davidson
LONDON - The Uefa Cup will be rebranded as the Uefa Europa League next season in a revamp by European football's governing body that will expand the competition and present the chance for one brand to become headline sponsor.
Sega offers Sonic training widget ahead of launch
26 Sep 2008 | by Fiona Ramsay
LONDON - Video-gaming company Sega is promoting its new title 'Sonic Chronicles: The Dark Brotherhood' with a 'game-trainer' widget on a microsite for the game.
Q Magazine looks beyond music in revamp
26 Sep 2008 | by Dan Leahul
LONDON - Q Magazine has unveiled a major redesign for its November issue, opting for middle-of-the-road entertainment coverage instead of its traditional music-driven focus, in a bid to lure readers amid falling circulation rates.
Capital 95.8 refreshes identity
25 Sep 2008 | by Alison Donnelly
LONDON - Global Radio's Capital 95.8 has adopted a new logo as part of a drive to restore the station to its number one position in London.
Business social network site XING launches first UK ad campaign
24 Sep 2008 | by Alison Donnelly
LONDON - Online business network XING is to take on rival LinkedIn with its first UK marketing campaign.
Five overhauls identity and on-screen promos
23 Sep 2008 | by Jeremy Lee
LONDON - Five is refreshing its on-air look for the first time in six years and dramatically changing the way it runs promotions and idents around ad breaks and programmes.
Branding brief: Official Charts Company overhauls identity
16 Sep 2008
The Official Charts Company, which compiles the UK's music and video charts, has overhauled its identity. As part of the rebrand, by The Pepper Corporation, it has introduced an 'official' stamp to the logo and branding for products including the Official Singles and Albums Charts. It has also dropped...
Wall Street Journal Online to unveil major redesign
15 Sep 2008 | by Staff
NEW YORK - The Wall Street Journal is to unveil a significant redesign of its website with improved navigation, a new community area and expanded content.
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