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Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

Crackit's Murray joins stv as entertainment head

30 Sep 2008 | by Maisie McCabe

LONDON - Crackit Productions editor Paul Murray is to join Scottish broadcaster stv in the newly created role of head of entertainment and factual from 20 October.

IGA signs multi-year in-game ad deal with Activision

30 Sep 2008 | by Jacquie Bowser

LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games publisher Activision to feature ads in several games on Sony's Playstation 3, including 'Guitar Hero World Tour'.

Suzy Jordan lands Mindshare position

30 Sep 2008 | by Ben Bold

LONDON - Mindshare has poached Mirror Group Newspapers head of advertising planning Suzy Jordan.

Sky cuts cost of red-button ads

30 Sep 2008 | by Milly Glaister

LONDON - Sky is enhancing its red-button interactive TV service, cutting the cost of the service to advertisers and launching improved functionality from 3 November.

Adams appoints Total Media

30 Sep 2008 | by Arif Durrani

LONDON - Adams Childrenswear, the specialist retailer, has appointed Total Media as its first media agency in two years, in anticipation of a multi-million pound marketing push planned for the next 12 months.

BBC Worldwide signs Dobson

30 Sep 2008 | by Ben Bold

LONDON - BBC Worldwide has confirmed the appointment of Chris Dobson, previously Microsoft's most senior UK commercial employee, as executive vice-president and general manager of global ad sales.

Indy hires US firm for global ad sales

30 Sep 2008 | by Milly Glaister

LONDON - Independent News & Media UK has signed up global face-to-face sales house AdGent 007 to sell its non-UK online advertising inventory.

Mobile body looks to create traffic measurement system

30 Sep 2008 | by Milly Glaister

LONDON - The GSM Association, the global organisation for the mobile phone sector, is working with the five major UK mobile networks and ABCe to develop an audience measurement system for mobile media.

Archant to launch its first hyper-local website

30 Sep 2008 | by Maisie McCabe

LONDON - Regional publisher Archant is to launch its first website allowing users to access neighbourhood-specific news by the end of the year, adopting the so-called "hyper-local" strategy adopted by Trinity Regionals and Northcliffe Media.

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