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The Baby Channel, the digital TV and internet parenting service backed by former Observer editor Donald Trelford, has poached Michele O Neill, Ogilvy s global planning director for the Unilever account, to be its first marketing director.
B4baby.com, the parenting information and e-commerce web site, launches this week, backed by a pounds 1.2m adspend. It aims to stand out by targeting prospective parents, as well as those with young children.
Cable giant NTL has suspended all advertising on its free ISP service NTL World after being overwhelmed by demand. The company has received 600,000 registrations for the service, which it first advertised just over a month ago. However, only a fraction of the registrations have made it online because...
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