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Channel 4 dishes up cold turkey to heroin addicts

LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.

DoH funding crisis freezes binge-drinking drive

The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health (DoH).

IPA slams Labour U-turn over OFR

The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.

Review of the year: 10 biggest marketing moments 2005

It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.

DoH funding crisis freezes binge-drinking drive

LONDON - The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health.

Age Concern creates Heyday brand for grown-up baby boomers

LONDON - Age Concern is to launch a standalone membership brand called Heyday in an attempt to target the 1960s baby boomers and protest generation, who are now mostly in their 50s.

Yorkshire Forward promotes the region with online push

LONDON - Yorkshire Forward has unveiled a digital campaign to promote the area as a 'world-class region' in which to live, work and invest, developed by digital agency DS Emotion.

Nabs' Big Bash places up for grabs for fundraising event

LONDON – The advertising industry charity Nabs has just a few more places left to join in with 800 media and agency folk for its annual fundraising Big Bash event in February.

RNID delivers calendars for fundraising campaign

LONDON - The RNID has launched a direct marketing campaign, involving a mailout of 2006 calendars with pre-paid envelopes for each month, to encourage donations.

Home Office warns about ID theft in mailer

LONDON - The Home Office is to step up its fight against identity theft with a mail drop warning consumers about the fraud.

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