Kerry Foods appoints Cirkle for UK and Ireland growth drive
18 Dec 2012 | by John Owens
The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.
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Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
Maxus takes £21m Associated British Foods media account
17 Dec 2012 | by Mark Banham
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
Johnnie Walker signs supermodel David Gandy as brand ambassador
14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.
Food start-up Hello Fresh brings in Diffusion for UK drive
14 Dec 2012 | by Lynsey Barber
Hello Fresh, a food delivery and recipe start-up, has brought in Diffusion to boost the service in the UK market.
JCDecaux and Mr Kipling rerun free cake campaign
13 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media sites for the festive period, following a successful run earlier this year.
Cathedral City to run debut TV ad for 'extra mature' variant
13 Dec 2012 | by John Reynolds
Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant next year.
Minimart launches interactive vending machine for Tropical Sun
13 Dec 2012 | by Nick Batten
Independent advertising agency, The Minimart, is launching an interactive campaign for the Caribbean food brand Tropical Sun.
Red Bull calls in John Doe to launch three new drinks in UK
13 Dec 2012 | by John Owens
Red Bull has drafted in John Doe to launch three new drinks in the UK.
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