Hovis tops ITV's Ad Of The Decade with 'Go On Lad'
21 Dec 2009 | by Joe Thomas
LONDON - Hovis has won ITV's ad of the decade, beating off competition from Skoda's Cake and Cadbury's drumming Gorilla.
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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.
Mr Kipling to sponsor ITV1's All Star Mr and Mrs
21 Dec 2009 | by Ian Darby
LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr and Mrs show.
Mr Kipling sponsors All Star Mr & Mrs on ITV
21 Dec 2009 | by Joe Thomas
LONDON - Mr Kipling, Premier Foods' cake brand, is sponsoring the 2010 season of All Star Mr & Mrs on ITV this winter.
Google Earth and Facebook bring Guinness to life online
18 Dec 2009 | by Staff
LONDON - Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink.
Consumers want top tea brands to convert to Fairtrade
17 Dec 2009 | by Gemma Charles
LONDON - Two thirds of UK consumers either buy Fairtrade tea or would like their favourite tea brand to convert, according to a new survey commissioned by international development charity Traidcraft.
Coca-Cola supports Relentless with documentary
17 Dec 2009 | by Joe Thomas
LONDON - Coca-Cola is promoting its Relentless energy drink with a feature length documentary-style film, which follows contemporary artists pushing themselves to their limits.
Government ad campaign advises on how to safely cook a turkey
17 Dec 2009 | by Gemma Charles
LONDON - The Food Standards Agency is attempting to reduce the number of food safety problems with its annual Christmas advertising campaign.
Honey Monster Foods on the hunt for creative and media shops
16 Dec 2009 | by Kate Nettleton
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed Wheat, had kicked off a review of its media and creative arrangements.
Peter Andre becomes celebrity busker for Coca-Cola
16 Dec 2009 | by Joe Thomas
LONDON - Coca-Cola has hired Peter Andre as a celebrity busker as part of its sponsorship of London Underground busking spots.
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