Click 
to remove filters
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of...
KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand that will remove the Phileas Fogg character from its advertising and packaging. The company will relaunch the brand in May with a multi-million pound above-the-line campaign by Publicis. Rob Devonport,...
Nescafe is unveiling a new advertising campaign in the New Year as part of its 30m relaunch of flagship brand Nescafe Original. Created by McCann-Erickson, the first execution, called 'Hairy Old Cortina', breaks on January 14 and features Charles the funky coffee drinker. While drinking a cup...
Ten London black cabs are offering free rides to women at certain hours over the festive season as part of a Christmas campaign by Archers, the Schnapps brand targeted at women. The GuinnessUDV-owned brand has transformed the taxis into Archers cabs from December through until June next...
Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor advertising media in the launch campaign for its freeze-dried coffee product, 5065. The media, developed by Viacom and Starcom Motive are extended posters that stretch across the ceiling of London Underground...
In the words of the current commercials for IKEA, the important thing is 'to win Christmas'. For years Coca-Cola has been winning it, and 'The Biggest Advent Calendar in the World' on Birmingham Town Hall is a shining example of how to use ambient media. It seems to me that the first...
Carling is to back its music sponsorship activities with a dedicated e-commerce offering at Carlinglive.com. The site will sell concert tickets as well as carry exclusive content, competitions and footage of performing bands. As first revealed in Marketing (November 29), Carling has...
Copella, the premium apple juice brand, has made its internet debut with a site targeted at 25- to 35-year-old city dwellers in a bid to broaden its appeal to young urban drinkers. The site, www.copellafruitjuices.co.uk, has been developed by Haygarth Digital and features facts on its product...
It may be the season to eat, drink and be merry, but there was bad news for alcohol brands in the chief medical officer's annual report last week. The survey found a worrying rise in the number of young people, and particularly young women, suffering from alcohol-related liver problems....
Yet again, the marketing industry has been forced into a defensive position by suggestions that alcohol advertising and packaging should carry health warnings. Not to react to such calls would be foolhardy. Yet to argue against them carries the danger that the industry could be seen as...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us