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Hit or miss? PM admits admiration for London Mayor and potential rival Boris

01 May 2013 | by Kate Magee

Prime Minister David Cameron used an interview in The Sunday Times to turn his well-documented rivalry with fellow old Etonian Boris Johnson into something of a bromance.

Snickers ad snares bad spellers

01 May 2013 | by James Swift

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes Kate Jones, retail specialist and director of brand...

Talisker creates 'world's first interactive storm'

30 Apr 2013 | by Gemma Charles

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability officer.

GoCompare.com is most complained-about advertiser of 2012

30 Apr 2013 | by Ben Hall

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Coke recruits for new marketing director as Zoe Howorth departs

30 Apr 2013 | by Rachel Barnes

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.

Coke boss salutes 'brave' personalised bottle campaign

29 Apr 2013 | by John Reynolds

It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.

Top ten likeable ads

29 Apr 2013

Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.

Irn-Bru courts controversy with 'MILF' ad

26 Apr 2013

Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.

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