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Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean.
Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming, with activity kicking off around Heston's Blumenthal's new series, 'Heston's Feasts'.
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