Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
Starbucks chief pens open letter on tax and trust
07 Dec 2012 | by Matthew Chapman
Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits.
KFC hires circus school stars for Krushems push
04 Dec 2012 | by Matthew Chapman
KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.
Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)
03 Dec 2012 | by Matthew Chapman
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
Starbucks bows to pressure over UK tax
03 Dec 2012 | by Sarah Shearman
Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash, saying it understands "we need to do more to maintain and further build public trust".
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
McDonald's kicks off Christmas ad campaign
27 Nov 2012 | by Ben Bold
McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.
Eat opens Strand concept store
21 Nov 2012 | by Ben Bold
Eat, the cafe chain, is opening a flagship store tomorrow on The Strand in London, to showcase its new branding and store-design that will roll out across all 120 stores from next year.
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
Which brand do you think has performed best over the last 12 months?
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