The UK food industry is yet to produce a joint comms strategy to deal with the fallout from the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale in supermarkets.
Subway has brought in Good Relations Political Communications to lead a campaign to fight back against the Government's reversal of the much-derided 'pasty tax'.
McDonald's UK vice-president comms Nick Hindle has been promoted to become senior vice-president corporate affairs.
26 Jul 2012
| by PRWeek reporters
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.
The Government must not rely on food industry partnerships to fight obesity, say comms professionals.
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return to former glories'.
23 Aug 2011
| by Staff
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
NEW YORK - Domino's has attempted to repair the damage done to its brand by YouTube videos made by two employees by posting its own YouTube video.
LONDON - Today's round-up of the biggest business stories.