Greggs uses zombies in digital campaign for Halloween promo
10 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Greggs has enlisted the help of five zombies in a digital campaign promoting its Halloween range.
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- Ad campaign (6)
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KFC hires circus school stars for Krushems push
04 Dec 2012 | by Matthew Chapman
KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.
Costa returns to TV with singing baristas and biggest digital investment to date
04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Costa Coffee is returning to TV after a two-year hiatus with a user-generated marketing campaign and its biggest investment in digital activity to date.
McDonald's Fruitizz kids' drink ad escapes ban
12 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
The ad watchdog has rejected two complaints that ads for McDonald's new Fruitizz children's drink misleadingly claimed it provides one of the Department of Health's recommended five fruit and vegetable portions per day.
McDonald's responsive Olympic campaign airs with fans' footage
07 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
McDonald's has shifted into the next phase of its £10m Olympics campaign, airing pictures and footage straight from fans during the events, which are used as the creative for its 'We're All Making The Games' campaign.
Euro 2012 sponsors on red alert over claims of racism
08 Jun 2012 | by John Reynolds
Sponsors of the 2012 Uefa European Football Championship are today (8 June) on red alert as they seek to avoid any association of their brands with reported cases of racism in the Ukraine during the tournament.
McDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
McDonald's is launching a TV ad to promote its grassroots football sponsorship.
McDonald's targets coffee drinkers
09 Jan 2012 | by Sara Kimberley
McDonald's is taking on coffee chains with a TV ad that focuses on the conversations people have while enjoying its hot beverages.
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