DIRECT: TAG Heuer plans debut relationship campaign
18 Dec 2003 | by Alexandra Jardine
TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
Search results
Search filters:
By Date
-
2003
By Article Type
- News
By Industry Sector
-
Fashion / Clothing
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (95)
- Campaign (112)
- Marketing (178)
By Discipline
- Digital marketing (25)
- Direct Marketing (27)
- Marketing (368)
- Media (31)
- Public Relations (6)
TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
BRANDING BRIEF: Mikey reveals new-look stores
18 Dec 2003
Mikey, the contemporary jewellery company, is revealing new-look stores and concessions across the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London's Selfridges. Designs are by retail consultancy Raylian.
Dockers extends online presence via European site
18 Dec 2003 | by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site early next year to raise awareness of its clothing range across the Continent.
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief executive of its US operations. Stamminger will retain his worldwide marketing remit.
Red Bull extends into fashion with annual UK show
17 Dec 2003 | by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.
Jonny Wilkinson signs £2m sponsorship deal with Adidas
12 Dec 2003 | by Gordon MacMillan,
LONDON – England star Jonny Wilkinson has signed his first major sponsorship contract since the World Cup in a whopping £2m deal with Adidas, the largest to date for a rugby player.
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
WORLD: MY PORTFOLIO - Jose Roberto Bezerra
12 Dec 2003
Jose Roberto Bezerra has been working in Brazil's advertising industry for almost 30 years and is one of the country's most respected typographers.
PRIVATE VIEW: Damon Collins, the creative director at Lowe
12 Dec 2003
You may have heard the story of the heartless adman who gave a student a book crit with his hand inside a Sooty glove puppet. Legend has it, Sooty flipped over the pages and then whispered silently into the man's ear. The man then spoke for them both: "Well, I like it, but Sooty thinks it's shit."
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- NHS leaders and chief executives encouraged to communicate online
