Ford Retail awards six-figure account to The Red Consultancy
08 May 2013 | by Loulla-Mae Eleftheriou-Smith
Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.
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Volkswagen conceals a hidden frame in a YouTube clip
08 May 2013
The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.
Toyota swaps T4 sponsorship for Vevo ad deal
03 May 2013 | by Chloe Smith
Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure advertising deal with online music platform Vevo, as it seeks to promote its Aygo model to a youthful audience.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
03 May 2013 | by Ben Hall
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Ones to watch: the latest viral videos from Renault, H&M and Cuprinol
03 May 2013 | by Gemma Charles
The latest viral video hits from Renault, H&M and Cuprinol.
Nissan global marketing chief demands more 'science' and less 'glorified art'
02 May 2013 | by Alex Brownsell
Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.
Mercedes-Benz promotes Andrew Mallery to top UK marketing role
29 Apr 2013 | by Alex Brownsell
Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.
Digital helps maintain outdoor growth in Q1
29 Apr 2013 | by Arif Durrani
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Ones to watch: the latest viral videos from Evian, Durex and Jaguar
26 Apr 2013 | by Gemma Charles
The latest viral video hits from Evian, Durex and Jaguar.
Hyundai apologises and pulls suicide car ad
26 Apr 2013 | by Gordon MacMillan
Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.
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