RKCR/Y&R beats Publicis to £35 million Dreams account
24 Feb 2011 | by Matt Williams
Dreams, the UK bed retailer, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £35 million advertising account as it bids to raise creative standards.
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Poster ads from the past five decades are up for entry into a prestigious new Outdoor Hall of Fame, which is compiled by Campaign and the Outdoor Media Centre.
Dreams, the UK bed retailer, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £35 million advertising account as it bids to raise creative standards.
Electrolux, the Swedish household appliances manufacturer, has hired Inferno to handle its pan-European retail creative account.
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.
Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising for its range of male grooming products.
Voting opens this week to decide which poster ads deserve a place in a new Outdoor Hall of Fame produced by Campaign and the Outdoor Media Centre.
Fiat has booked a special outdoor build as part of a campaign highlighting how the latest addition to the Fiat family, the Fiat 500 TwinAir, has been declared exempt from the £10 a day London congestion charge.