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Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Which brand do you think has performed best over the last 12 months?
What are the survival prospects for high-street consumer electronics retailers as Comet prepares to join a long line of retail casualties, and what lessons can be learnt from its troubles?
John Lewis has flagged up its sponsorship of the London 2012 Games and its "Never knowingly unsold" marketing pledge as key factors in helping drive up half-yearly profits.
Online sales had their worst month in four years of records in August as the Olympic Games distracted people from shopping, according to the British Retail Consortium.
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.
Retail sales climbed 3.4% in May, as sunshine boosted sales of food and drink, clothing and footwear, although big-ticket items continued to languish.
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.
