More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
Search results
Search filters:
By Date
-
2010
By Article Type
- News
By Industry Sector
-
Financial Services
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (30)
- Campaign (4)
- campaignlive.co.uk (83)
- marketingmagazine.co.uk (137)
- mediaweek.co.uk (42)
- prweek.com (171)
- PR Week UK (36)
By Discipline
- Ad campaign (64)
- Agency (46)
- Digital marketing (50)
- Direct Marketing (31)
- Marketing (165)
- More...
- Media (77)
- New Business (50)
- Public Relations (208)
- Research & Data (8)
- Less...
By Sector
- Banks / Building Societies (83)
- Corporate (222)
- Credit (32)
- Insurance (62)
- Investments (9)
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
IG Markets launches ads speculating Chinese economic influence
21 Dec 2010 | by Alex Brownsell
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.
Metro Bank accelerates branch opening programme
17 Dec 2010 | by Alex Brownsell
Metro Bank is accelerating its roll-out plans, claiming it has "exceeded" all annual expectation in its first few months of operation.
National Air Traffic Services in search for City PR support
16 Dec 2010 | by Alec Mattinson
The UK's air traffic control operator is on the hunt for City PR support ahead of Government plans to privatise the company.
NatWest hit with ASA ban for customer charter ad
15 Dec 2010 | by Daniel Farey-Jones
The advertising watchdog has ruled a NatWest ad about the bank opening on Saturdays was misleading because it did not qualify the claim to only selected branches.
Abu Dhabi National Energy Company in hunt for global comms shop
14 Dec 2010 | by Alec Mattinson
Taqa, the Abu Dhabi National Energy Company, is preparing a multi-agency pitch to find support for the firm's global comms.
Ogilvy PR appoints Stuart Smith as managing director of its global corporate practice
14 Dec 2010 | by Matt Cartmell
Ogilvy Public Relations Worldwide has poached Hill & Knowlton's EMEA corporate practice head to lead its global corporate business.
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
MHP appoints Borkowski's Suresh Raj as new business director
10 Dec 2010 | by David Woods
MHP Communications has appointed Suresh Raj to the newly created role of new business director.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
- Hope&Glory wins Ikea consumer press office duties
