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Why quick-to-react video content is crucial to any marketing strategy

14 Jun 2013 | by Simon Whalley, executive producer, Framestore

The merging of Hollywood and gaming technology has handed marketers the ability to create instant, always-on and on-message CG brand ambassadors that nurture more dialogue between consumers and brands, writes Simon Whalley (right), executive producer at content partner Framestore.

Post Office to launch holiday campaign with Dare

11 Jun 2013 | by Magda Ibrahim

The Post Office will push its holiday services in a print, outdoor and online campaign launching next week.

MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.

Geico's ad gives a camel a happy hump day

07 Jun 2013

Social video expert Be On evaluates the latest viral campaign from Geico.

NatWest launches mortgage spot during Britain's Got Talent

03 Jun 2013 | by Magda Ibrahim

NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV's 'Britain's Got Talent' at the weekend.

Confused.com overhauls brand in search of 'expert' positioning

29 May 2013 | by Alex Brownsell

Confused.com is to looking to hit back against its big-spending rivals with a new brand identity and ad campaign, positioning itself as the "insurance expert".

Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

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