ASA bans Lynx ads after complaints
24 Nov 2011 | by Campaign staff
Unilever's Lynx deodorant brand has been hit with a double ban from the Advertising Standards Authority for separate outdoor and internet campaigns.
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Tesco to launch Halo sanitary towels
24 Nov 2011 | by Matthew Chapman
Tesco is making further strides into becoming an FMCG brand, with the release of feminine sanitary towels under the Halo name and an eco-household cleaning range.
Nivea 'wrapped in friendship' by Agency Republic
23 Nov 2011
Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.
Unilever draws up 'Five Levers for Change' strategy
23 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.
Nivea launches Facebook-led Christmas campaign
23 Nov 2011 | by Matthew Chapman
Nivea is launching a social Christmas campaign this week to encourage people to send personalised gifts to their Facebook friends.
Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
Unilever's Lynx brand has been hit with a double ban for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children.
Unilever chief Paul Polman plans 'beyond CSR'
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business.
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
Tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes.
Carol Vorderman fronts Sambucol marketing drive
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Sambucol, the-over-the-counter immune system supplement, is launching a marketing campaign featuring brand ambassador Carol Vorderman, to coincide with the flu season.
SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.
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