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HOTLINE: Unilever says its leading brands won't grow as fast as expected

28 Mar 2003

Unilever has said its leading brands won't grow as fast as expected in the first quarter because of the late Easter holiday. However, it is sticking to its full-year earnings growth targets. Based on January and February sales, Unilever said revenue from its leading brands will grow between 4 per cent...

Dove targets males for first time in Mother's Day press campaign

28 Mar 2003 | by Anne-Marie Crawford

Ogilvy Mather has created a national Mother's Day press campaign for Dove, which targets men for the first time.

CLOSE-UP: LIVE ISSUE/DAZ - Daz dishes the dirt with a sex-and-soap strategy

28 Mar 2003 | by Mark Sweney

Young consumers dislike its old doorstep challenge. Mark Sweney investigates.

EDITORIAL: Daz's 'doorstep challenge' is a sad loss

28 Mar 2003

Needs must and the Daz "doorstep challenge" has become the inevitable victim of changing consumer tastes and preferences. Sad, though, to see the demise of such a famous piece of social history. Any chance of English Heritage slapping a preservation order on it?

STOP PRESS: Ariston to be axed in UK

27 Mar 2003

Ariston, the white goods brand famous for its 'On and On' ads in the 80s, is being axed in the UK. Owner Merloni UK is to put its efforts behind the Hotpoint brand, following its acquisition of Hotpoint, Creda and Cannon manufacturer General Domestic Appliances last year.

Unilever unveils plan to increase adspend in 2003

27 Mar 2003

Unilever plans to ramp up its advertising and promotions this year, as the FMCG giant announced it expected sales of its leading brands to grow between 4% and 5% in a trading statement for the first quarter of 2003.

MEDIA BRIEF: L'Oreal debuts Resolution

27 Mar 2003

L'Oreal is debuting its Resolution ageing treatment with a test campaign on Freeserve's womens' site icircle.com. Resolution, which comes under the Lancome brand, is targeting women aged 35 to 45. The one-month campaign encourages users to click through for information and print off a voucher from the...

BRANDING: Design Choice - LG LCD Fridge

27 Mar 2003 | by Richard Marshall, Business development director, Tullo Marshall Warren

As a kid I used to love watching Tomorrow's World and the amazing gadgets it unveiled. I'm sure if I'd seen the LG LCD fridge freezer on there it would have seemed like a Space Age item.

BRANDING BRIEF: Act revamps packaging

27 Mar 2003

Boots teen skincare brand Act has revamped its packaging through branding agency Dew Gibbons to improve its stand-out. The packaging, which will appear on-shelf from mid-April, has a redesigned logo to appeal to teens and their parents.

L'Oreal ramps up customer relationship strategy

26 Mar 2003 | by Claire Billings,

LONDON - L'Oreal is strengthening its customer relationship marketing strategy for its Garnier and L'Oreal Paris cosmetics brands with the appointment of NCH Marketing Services to build and manage its database.

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