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Lever Faberge has axed its Lynx-branded barber shops. The company said the two shops, one in London and one in Kingston-upon-Thames, had developed a loyal clientele but were not performing to its standards.
Rennie, the indigestion remedy owned by pharmaceutical giant Roche, is to sponsor UK Gold's Christmas comedy evening strand. The deal comes on top of Rennie's 450,000 sponsorship of ITV's Christmas programming and aims to maximise the traditional link between Christmas and over-indulgence....
Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial. Also...
Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell Eau de Toilette gives you a small escape to that romantic place where everything appears lovely and...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
LONDON - Anglo-Dutch consumer goods giant Unilever has revealed that a review of its worldwide media planning and buying operations has helped boost its overall advertising and promotional activities, as the company heads for double-digit earnings-per-share growth for 2001.
Electrolux Floorcare has appointed Starcom Motive International to handle European media strategy for the division. Floorcare, which incorporates Electrolux's vacuum cleaner range, will retain local media agencies in different European territories, including Zenith's through-the-line subsidiary,...
Coppertone, the sun-protection brand owned by the pharmaceutical company Schering-Plough, is reviewing its multimillion-pound pan-European business. The sun-cream brand is in talks with an undisclosed number of agencies about the task. There will be a two-round pitch for the international...
Alien life forms on the Red Planet have a reputation for being more communicative than managers at the other Mars closer to home. So it's a real result when Ann Francke, one of the multinational's brightest rising stars, agrees to talk. But it's only when she arrives at Campaign's photoshoot...
Sportswear giant Adidas this week handed a consumer PR brief to the agency team led by its former global PR chief. Ketchum Life's sports marketing team, led by board director Steve Martin, has been hired on a project basis to promote a footwear range that is set to launch in March....
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