Keith Weed, Unilever's chief marketing and communication officer, said the business is looking for "even more creativity and excellence" in advertising this year.
AKQA London and Rubber Republic Bristol both bagged Gold Lions in the Cyber Lions digital category, where McCann Melbourne's "dumb ways to die" narrowly missed out on a Grand Prix hat-trick.
L'Oréal has called a review of its £135 million UK and Ireland media account, currently held by ZenithOptimedia.
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.
FTSE 250 consumer goods firm PZ Cussons has brought in College Hill to handle its international corporate and financial comms.
Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.
Justin King, Sainsbury's chief executive, highlighted strong growth in the retailer's own-brand products as he announced year-on-year increases to both Q1 sales and market share.
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