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Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.
Unilever's return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company.
Andrew Baiden, group MD of The Red Consultancy, is leaving the agency with immediate effect after 18 years to take a career break.
Cara Delevingne, the 20-year-old supermodel of the moment, has become the face of the new Burberry perfume Burberry Body Tender.
Jeremy Lee finds Anchor butter s TV spot rather tasty: "A charming and clever ad that demonstrates how Anchor plays a low-key but nonetheless essential role in the life of a family." The ad was created by Jim Bolton and Micky Tudor, and directed by Tom Tagholm through Blink.
Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy
Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement, despite scepticism about the fledgling activity.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
Galaxy is reviving its classic '"Why have cotton when you can have silk?'"strapline in an advertising campaign featuring Audrey Hepburn, as previously revealed in Marketing magazine.
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