Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
24 Apr 2013
| by Chris Arnold, founder of Creative Orchestra
With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign up to longer-term deals and are "not opportunists", claims England Cricket Board (ECB) commercial director John Perera.
Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.
Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.
Zeno Group has expanded its UK-based senior team with the hire of Rachel Vrettos to lead its healthcare division.
16 Apr 2013
| by Staff
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
Mundipharma International, the European pharma firm specialising in pain, oncology and asthma treatments, has appointed Portland Health as its retained comms agency.