Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
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BANGKOK - Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office.
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
LONDON - 18 Feet & Rising, the agency launched by the former Fallon group director Jonathan Trimble and creative Matt Keon, has picked up a global advertising brief for Avon.
The company behind TCP and Buttercup has called a review of the brands' above-the-line accounts.
LONDON - Hooper Galton has scooped the integrated advertising account for the cosmetics brand Brodie & Stone after a pitch against Quiet Storm, Beta and Dye Holloway Murray.
LONDON - Last week's edition of Campaign carried a story that was headlined: "GSK calls £300m media review."
LONDON - Henkel, the multinational FMCG company, has appointed Miles Calcraft Briginshaw Duffy to handle its £4 million UK advertising account.
LONDON - MPG International has won the estimated £10 million European media account for Burt's Bees.
LONDON - Mother has scooped the £66 million global advertising account for the Reckitt Benckiser-owned painkiller, Nurofen, after a shoot-out against the incumbent, Euro RSCG.
LONDON - Brodie and Stone, the cosmetics and toiletries business, is on the hunt for an agency to handle its integrated advertising account.